Business Card MakeoverPosted on Saturday, November 5th, 2011 by R. Scott Jones
Extreme Business Card Makeover
Question of the Day: Who or what is the focus of your business?
If you are planning to stay in business for any length of time, your answer should be “My Customer”. If the focus of your business is something other than the customer, I would like to respectfully suggest that you either A) Rethink your business focus or B) Hang on to the help wanted ads in this Sunday’s newspaper.
Now that we know who you are trying to reach and connect with, let’s look at some of the ways you market yourself and your business:
Yellow Page Ads
Voice Mail Greeting
Every one of the marketing vehicles above can be a valuable and potentially effective part of your marketing plan. Since we have determined that you run a “Customer Focused” business let’s analyze the ONLY item in the list that normally facilitates a one-on-one interaction with your customer: Your Business Card.
When you get the chance to present yourself and your business to a current customer or prospect in person, that is a truly powerful moment. You need to make sure that prospect walks away figuratively and literally with a clear and unforgettable understanding of who you are and how you can help them achieve their goals.
Hopefully you already have a 30 second “elevator pitch” developed, practiced and ready to go when an opportunity presents itself. Your elevator pitch should briefly describe your product or service and then emphasize the benefit that you bring to your customer. Remember to focus on the benefit your product provides – not the product itself. This is the figurative take away.
At this point in time, you are in the driver’s seat. You have your prospect right in front of you. They are able to read all your body language, see the passion you have for your product and they can feel that you really do want to help them solve a problem.
Unfortunately, she is soon going to walk away and the only tangible or “literal” reminder she will have of you is your 2″ x 3.5″ piece of marketing literature also known as a business card. If your card isn’t unique, if she can’t easily associate you and the positive impression you just made on her, with your business card, it is unlikely that you will get the call when she reaches a “Buying Moment”.
Here is a way to tell if your card is unforgettable. If you haven’t recently (or ever) received a “Wow!” or a double take or had a card recipient call people over to look at your business card then you are in need of an extreme businesscard makeover. When you are ready to stand up, step out and get noticed give us a call and we’ll help you “Be Unforgettable”.