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Article added or updated:
03/30/2008 |
Extreme Business Card Makeover
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Related Articles:
Unique Business Cards
Business Card
Makeover
Effective Marketing
By R. Scott Jones. Founder,
ShowOffCards.com
11/23/05
Question of the Day: Who or what is the focus of your business?
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If you are planning to stay in business for any length of time, your
answer should be "My Customer". If the focus of your business is
something other than the customer, I would like to respectfully suggest
that you either A) Rethink your business focus or B) Hang on to the help
wanted ads in this Sunday's newspaper.
Now that we know who you are trying to reach and connect with, let's
look at some of the ways you market yourself and your business:
Yellow Page Ads
Store Sign
Print Ads
Radio Ads
Television Ads
Business Cards
Voice Mail Greeting
Email Marketing
Newsletter
Every one of the marketing vehicles above can be a valuable and
potentially effective part of your marketing plan. Since we have
determined that you run a "Customer Focused" business let's analyze the
ONLY item in the list that normally facilitates a one-on-one interaction
with your customer: Your Business Card.
When you get the chance to present yourself and your business to a
current customer or prospect in person, that is a truly powerful moment.
You need to make sure that prospect walks away figuratively and
literally with a clear and unforgettable understanding of who you are
and how you can help them achieve their goals.
Hopefully you already have a 30 second "elevator pitch" developed,
practiced and ready to go when an opportunity presents itself. Your
elevator pitch should briefly describe your product or service and then
emphasize the benefit that you bring to your customer. Remember to focus
on the benefit your product provides - not the product itself. This is
the figurative take away.
At this point in time, you are in the driver’s seat. You have your
prospect right in front of you. They are able to read all your body
language, see the passion you have for your product and they can feel
that you really do want to help them solve a problem.
Unfortunately, she is soon going to walk away and the only tangible or
"literal" reminder she will have of you is your 2" x 3.5" piece of
marketing literature also known as a business card. If your card isn't
unique, if she can't easily associate you and the positive impression
you just made on her, with your business card, it is unlikely that you
will get the call when she reaches a "Buying Moment".
Here is a way to tell if your card is unforgettable. If you haven't
recently (or ever) received a "Wow!" or a double take or had a card
recipient call people over to look at your business card then you are in
need of an extreme business card makeover. When you are ready to stand
up, step out and get noticed give us a call and we'll help you "Be
Unforgettable".
© 2005, Scott Jones. All rights in all media
reserved.
Scott Jones is the founder and CSO (Chief Show Officer) for
ShowOffCards.com
For more information about unique business cards you may email Scott at
sjones@showoffcards.com or visit his web site:
http://www.showoffcards.com
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