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Article added or updated:
03/30/2008 |
Jump from Unknown to Widely Quoted in One Week
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Dr. Lynella Grant
Start by Being Quotable
It's tough to stand out online. With millions of experts and websites on
the Internet, what are your chances of getting noticed? Long odds,
certainly. But that's not your biggest challenge.
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| Most fail to grab attention because what they're dishing out is dull -
rehashing what's already been said, time and
again. Content has been over-sold. It is NOT king if it's mediocre.
Ezine editors and webmasters are selective about what they'll share with
their readers. They know that too much of what's being submitted to them
isn't worth passing along.
First, you must have something worth saying that connects with readers
in a fresh, engaging way. People are starved
for that - it's why they keep looking. There's less good stuff being
written than you'd expect, given the vast sea of Web pages.
Jettison the bland and run of the mill. Spend sufficient time at this
step because here's where many writers drop the ball. Write from your
unique vision and real-life experiences. Make your words so interesting
and relevant that people remember them. That's what gets your articles
forwarded along and mentioned in passing (making you widely quoted).
Articles can quickly blanket the Internet with your expertise.Writing
and posting articles to many websites or newsletters rapidly spreads
your message. Systematic submissions soon brand you as a trustworthy
expert.
- Focus your content to satisfy the interests of a
definable group or niche
- Develop a list of websites and ezines that reach them,
where you can submit your output
To illustrate the speed that Google responds to posted articles, this is
article #2 for my new website. It just
went up November 1 -
Two weeks after submitting article #1, I queried Google:
"What Posting Articles Online did for my Google Page Rank in 90 Days".
Results already showed 673 cites (many were repeats), and that's sure to
increase. Remember, it's a brand-new site, so Google only learned it
existed from that article.
The fact that you're already reading this one (submitted Day 14)
demonstrates article marketing is working.
People go to the Internet to get information needed to make decisions
Reliance on the Internet keeps growing. A Harris Interactive consumer
survey (2004) found that 73% of adults are now online - 156 million
users. That's up from 69% eight months before.
The Pew Internet and American Life Project found that most Internet
users (80%) expect that they'll be able to find reliable detailed
information online. They will go online first when they need
information. Internet users say it matters to them that businesses have
a Web presence, even if they intend to make purchases locally.
Other studies have found the Web is one of the most trusted sources for
making major purchases and decisions - second only to spouses for
finding referrals. Your well-placed articles bring you to the attention
of people looking for what you have to say (wherever they are).
Get your article and message widely distributed and read
- Make it informative and useful
An article is not a sales letter. Resist the temptation to sell. That
should be confined to the signature (Sig, resource box) at the end.
That's where you provide a link back to your own site from every website
posting your article.
- Make it interesting
Net surfers are unforgiving. If you're boring they're gone. Flat
articles won't enhance your reputation or credibility. Your title needs
to be a zinger that pulls the reader into the topic. Most readers won't
read more than that.
- Make it relevant to specific people
Too many articles fail to connect because they're written too generally
to hit anyone's "bulls eye." Attempting to
speak to "everybody" results in not speaking directly to anybody.
There's no substitute for knowing precisely who you're trying to connect
with, so you can address their concerns.
- Make it as unique as you are
If you have a distinctive or quotable viewpoint, let it shine. Expose
your personality. A little wit or self- revelation is welcomed. And if
you can sustain it across repeated articles, readers will search you
out.
Better than shouting from the rooftops
Your posted articles provide your soapbox - as broad as the Web. So make
the most of that exposure, and get you voice heard. Create a ripple of
interest which you can continue to build on about yourself, your
website, your book, etc. That's how reputations get made.
Discover everything you need at the Article MarketingAcademy, http://www.promotewitharticles.com
to find in-depth how-to from the experts. You, too can start finding
yourself widely quoted in as little as a week.
© 2004, Lynella Grant
--Dr. Lynella Grant
http://www.promotewitharticles.com Use posted articles to build your
business Expert in the "body language of printed materials" Author, The
Business Card Book and Yellow Page Smarts grant@promotewitharticles.com
(719) 395-9450 |
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