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Article added or updated:
03/30/2008 |
GET YOURSELF NOTICED - Unique Business Cards Get the
Job Done
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Related Articles:
Unique Business Cards
Business Card
Makeover
Effective Marketing
10/11/05
By R. Scott Jones. Founder,
ShowOffCards.com
Is your business...
in·dis·tin·guish·a·ble adj
1: exactly alike; incapable of being perceived as different;
2: not capable of being distinguished or differentiated; "the two
specimens are actually different from each other but the differences are
almost indistinguishable"
This definition could never apply to you or your business, right? After
all, you've spent countless hours analyzing the market and establishing
your niche. You've tailored your product or service to meet the needs of
your customer base and your customer service is impeccable. You are
absolutely NOT like everyone else!
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Ok. You're not like everyone else. But how does a prospective customer
know you're different? How do you get them to remember and select you
when they reach that critical "buying moment"?
According to Alexi Venneri, author of "BALLS! 6 Rules for Winning
Today's Business Game" If you want to be a top performer in your
industry one thing you have to be is loud.
Alexi's Rule #3: "Be loud. Be heard. Break through the noise of our
world's never-ending sales pitch. Get yourself noticed!
That is a great idea! Get noticed. But how?
I have good news (And no, I didn't just save a bunch of money on my car
insurance). As a member of the self employed ranks you have the freedom
to do things that your more "corporate" competition can't or won't do.
Things that will get you noticed and let customers know that you truly
are unique. Best of all, these "get noticed" strategies don't need to be
ground breaking or expensive.
Here are a couple of examples:
- A delivery company in New York City simply stenciled their company
name and phone number on the top of all their delivery vehicles which
then became mobile billboards. Now, when someone needs to schedule a
delivery, they call "The guys with their phone number on the roof of the
car". They got noticed.
- In November 2000 Scott Ginsberg decided to wear a name tag all day,
everyday, and he has. Today He is a very well known author and not
surprisingly, also known as "The guy with the name tag". He got noticed.
What if, instead of trying to "out-corporate" your corporate
competition, you decided to thumb your nose at the uptight corporate
competition and put your own spin on it?
- What if you boldly posted your home number on the front door of your
business? You'd probably be bothered at home once in a while, but
putting your money (or phone number) where your mouth is would tell the
world that you are serious about customer service. Most customers would
never call you at home, but just knowing that they could, would get you
noticed.
- What if you threw out those boring business cards of yours and instead
handed out a
custom illustrated Show Off Business Card, with a muscled up
superhero version of you, saving the world from whatever problem it is
that you and your company solve. That would definitely get you noticed -
You would Be Unforgettable! And isn't that the whole point?
So whether it's posting your home phone number, wearing a name tag every
day or handing out a Show Off Business Card you've got to do something
different to get noticed. If you agree to play the game by "their"
rules, you're finished before you start.
© 2005, Scott Jones. All rights in all media
reserved.
Scott Jones is the founder and CSO (Chief Show Officer) for
ShowOffCards.com
For more information about ways to get noticed you may email Scott at
sjones@showoffcards.com or visit his web site:
http://www.showoffcards.com
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