Web Affiliate Programs
Sign up with an affiliate program
to add revenue to your Web site.
May 17, 2002
You don't need a storehouse full of products to become an online
retailer if you build a Web site full of other retailers' products
and take a piece of their profits. A hot trend on the Internet,
affiliate programs pay you a commission for referring businessto
them.
Signing up with affiliate programs that sell products similar to
yours is a great way to supplement your current Web store's
offerings or add revenue to a content-only Web site. After you're
approved, the company usually generates code you can put on your
site to send customers their way.
Probably the best-known affiliate program is Amazon.com's, which
lets you build your own bookstore on your site. Users who click on
the store are taken to Amazon.com to make the purchase.
A slight twist on the commission idea, Nexchange (http://www.nexchange.com)
lets you add a fully-stocked store to your site, sell all types of
consumer products and receive a commission on sales. Nexchange
describes its program as "commerce in content," meaning the store
has your site's look and feel, and after visitors buy, they're
automatically returned to your site at the same place they were when
they stopped to make the purchase. (With most affiliate programs,
it's up to the visitors to manually return to your site.)
Membership in these affiliate programs is free, and most will
actually pay you for the business . In return, you'll get the
benefits of online retailing without the administrative and
technical hassles.
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